At a loss for words?

Let me help you with that. Cal Media Consulting can help you craft your key messages, spread the word on social media, get media attention with a press release, alert your constituents with newsletter content, and more. 

Even though you know your business or nonprofit organization better than anyone, you may still find it difficult to write new, engaging material time and again. But, fresh content is key to earning and maintaining customers and advocates. Whether you need e-newsletter and website content, interesting blog posts, heartwarming stories for your annual report, or just a few social media posts, learn more here about how Cal Media Consulting can help you – then let's get started!

Media Relations

Engaging with the media can seem daunting, but it doesn't have to be. I can help you identify which stories will attract the media, connect you with relevant reporters, and write press releases or media advisories. Depending on your audience and goals, this could be anything from trade journals to local TV to national newspapers. I've placed hundreds of stories in countless outlets. In 2019, an article I pitched and worked directly with the reporter on was featured in the New York Times! 

E-newsletters

Sending well-written and engaging e-newsletters to your audience is another highly effective and affordable technique to get your message across. If you don't know where to get started, I can walk you through various options such as Constant Contact or MailChimp and find which one is best for you. I can help manage and organize your lists, improve your open rate and your click/engagement rate, design a beautiful layout, and write clear, compelling content.

Below is an example of an e-newsletter that I designed and wrote for Friends of Africa Education, which helped them successfully reach their goal of raising $110,000 and purchasing land for a new school!

Social Media

Without a doubt, social media is the fastest, most efficient way for you to reach huge audiences. I can help you choose which accounts are right for you, walk you through best practices, and create sample posts and schedules.

I am proficient in Facebook, Twitter, Pinterest, Instagram, and LinkedIn; as well as scheduling software like AgoraPulse, and HootSuite.

Distilling Complicated Concepts

Have a message that's easier done than said? I can help you distill complex stories for a popular audience. Whether it's explaining how election processes work (below), writing about a complicated and sensitive issue like addiction, or making a press release about wastewater treatment plants sound compelling enough to earn numerous media hits, I am skilled at boiling down key messages for any audience (I've even been published in a peer-reviewed scientific journal!).