Be strategic.
Your communications efforts do not need to be a guessing game. Let your next campaign be informed by strategy, theories, competitive analyses, and planning. Read on for more inspiration; examples can be shared upon request.
Strategic Communications
I earned my master's degree in Strategic Communications from the University of Minnesota in 2019. This program focuses on creating, implementing, and improving effective communication strategies. Coursework includes research methods, branding, persuasion theories, content strategy, integrated media strategies, corporate social responsibility and corporate advocacy, and more. Competitive Analysis
Knowing what your competitors are doing can help you differentiate yourself and stand out in a crowded field. I can conduct content audits of your competitors' social media feeds, website content, or newsletter content to understand what they're doing, what's resonating with different audiences, and identify opportunities for improvement. Best Practices
If you have staff ready to work on communications project but want some advice and guidelines, I can create best practices unique to your industry and organization. Set yourself up for success with documents with advice for:
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Strategy and Planning
A good communications strategist can help you see around corners. Using primary and secondary research, audience insights, goal-setting, and more, I can help you write a communications plan that is effective, achievable, and affordable. Specific strategies, tactics, and timelines will demystify the process and give you actionable steps to take to help you reach your goals. Audience Analysis
What are the demographics of your social media followers, and what else do they like reading about? Who subscribes to your newsletter, and what type of people are visiting your website? I can help you answer those questions, either through analytics analysis or by creating and managing a custom survey to your audience, which results in richer, more in-depth insights. Message Development and Brand Voice
Clear, strong messaging is crucial to any good communications plan. I can help you cut through the noise and develop crisp, succinct messages for all of your key audiences. Don't know what your brand voice is? That's okay. I can explain what that is, why it matters, and help you find yours! |